brand spanking new

Straight from factory

Brand spanking new means completely new, fresh, and unused—emphasizing newness more forcefully than new alone.

The intensifier brand spanking adds theatrical emphasis, as if the item were just slapped into existence: a brand spanking new car, brand spanking new shoes straight from the box.

Often shortened to brand new or spanking new.

Related

intact · pristine · untouched · modern · first-hand · straight out the box · just unwrapped · unblemished · cutting-edge · mint condition · debut · original · anticipation · unsoiled · hot off the press · squeaky clean · spotless · flawless

Opposites
age/newness

brand spanking newancient

Very old indeed

old · antique · aged · old as the hills · vintage

condition/quality

brand spanking newworn out

Depleted through overuse

dilapidated · decrepit · beat-up · battered · shabby

ownership history

brand spanking newsecondhand

Having had prior ownership

used · pre-owned · hand-me-down · preloved · refurbished

Family

brand, spanking, brands, branded, branding, brander, rebrand, rebranding, spank

Familiarity
Top 100,000
Profile
Known to kids · Used worldwide · Timeless · Positive · Everyday, not technical · Rated G