annual appeal
Once-yearly donation request
An annual appeal is a yearly fundraising campaign, typically conducted by nonprofits, churches, or educational institutions to solicit donations from supporters: The university's annual appeal raised two million dollars.
These campaigns often occur at predictable times—year-end for tax purposes, or aligned with an organization's fiscal calendar.
- fundraiserEvent collecting money
- donationVoluntary charitable gift
- campaignOrganized effort toward goal
- pledgeBinding promise given
- pledge driveBroadcast solicitation for contributions
charity · giving · drive · solicitation · direct mail · yearly · nonprofit · contribution · letter · thank you letter · donor · donor fatigue · recurring · renewal · mailbox · envelope · thermometer · goal
- fundraisingdonation, donations, donor, donors, fundraiser
- church financetithes, offertory, church tithe, stewardship, capital campaign