Zima

Zima was a clear, lightly carbonated malt beverage marketed in the United States during the 1990s.

Positioned as an alternative to beer, it became iconic of that decade's brief fascination with clear beverages.

The brand became a cultural punchline, associated with unsophisticated drinkers or people who didn't like the taste of real beer: He's probably at home drinking Zima and watching reality TV.