beauty guru
Cosmetics tutorial creator
A beauty guru is someone who has built an audience—typically on YouTube or social media—by sharing makeup tutorials, skincare routines, and product reviews.
The term emerged in the early 2010s as influencer culture took shape: She became a beauty guru with millions of subscribers.
Guru here suggests expertise and a devoted following, though the title is self-conferred or fan-given rather than credentialed.
- influencerPerson with promotional reach
- makeupProducts for beautifying faces
- tutorialInstructional step-by-step guide
- YouTubeVideo-sharing website
- contourBounding line of shape
get ready with me · palette · swatch · holy grail · glam · skincare · followers · sponsorship · affiliate link · highlighter · flawless · blend · subscriber · bronzer · unboxing · filter · ring light · foundation
- content-creatorYouTuber, vlogger, blogger, podcaster, streamer
- influencersinfluencer, influencers, content creator, PewDiePie, Instagram influencers
- Media Figuresjournalist, reporter, broadcaster, news anchor, talk show host
- minor celebritieshas-been, one-hit wonder, local celebrity, washed-up, soap star
- TikTokersinfluencer, dancer, lip syncer, comedian, prankster
- gurusswami, spiritual teacher, spiritual master, zen master, lama
beauty gurudermatologist
Doctor treating skin disorders
scientist · plastic surgeon · academic · esthetician · investigative reporter
beauty guruslob
Habitually untidy person
frump · minimalist · plain Jane · anti-consumerist · naturalist
beauty, guru, beauties, beautiful, beautifully, beautify, beautification, beauteous, gurus