Smashburger

Denver burger franchise

Smashburger is an American fast-casual restaurant chain founded in 2007, specializing in the smashed-patty cooking technique that gives the brand its name.

The chain expanded rapidly across the United States and internationally: There's a Smashburger near the mall. (Lowercase smashburger is the cooking style.)

chain

drive-thru

Vehicle-accessible service window

  • takeoutRestaurant food for elsewhere
  • friesDeep-fried potato strips
  • shakeTrembling or blended treat

combo · chain · franchise · menu · fast casual · Shake Shack · Five Guys · In-N-Out · Whataburger

Categories
Opposites
burger cooking technique

Smashburgerstuffed burger

Patty encasing melted filling

steakburger · gourmet burger · slider

restaurant segment positioning

SmashburgerMcDonald's

Global fast food chain

Burger King · Wendy's · Fuddruckers · Red Robin · White Castle

Family

smash, smashed, hamburger, burger, smashing, burgers, smashes, hamburgers, cheeseburger

Familiarity
Top 1,000,000
Profile
Mostly American · Concrete · Positive · Everyday, not technical · Rated G