Procter and Gamble

Soap and detergent giant

Procter and Gamble is an American multinational corporation that manufactures consumer goods—detergents, toiletries, personal care products, and household cleaning supplies.

Commonly abbreviated P&G, the company owns dozens of familiar brands: Tide, Pampers, Gillette, Crest, Charmin.

Founded in Cincinnati in 1837, it remains headquartered there.

She worked in marketing at Procter and Gamble for fifteen years.

Opposites
corporate scale and market position

Procter and Gamblecottage industry

Small home-based business

startup

supply chain position

Procter and GambleWalmart

Largest global retailer

Amazon · retailer · Costco · Kroger · CVS

corporate philosophy and brand approach

Procter and GambleLush

British handmade cosmetics company

Patagonia

Family

Gamble, gamble, gambler, gambles, gambled, gambling

Familiarity
Top 200,000
Profile
Mostly American · Timeless · Concrete · Everyday, not technical · Rated G