Morton Salt Girl

Seasoning brand icon

The Morton Salt Girl is the iconic mascot of Morton Salt, depicted as a young girl in a yellow dress carrying an umbrella while pouring salt from a canister.

She has appeared on Morton packaging since 1914, accompanying the slogan "When It Rains, It Pours"—a reference to the company's anti-caking additive that keeps salt flowing in humid weather.

The image has become one of America's most recognizable brand symbols.

Related
  • umbrellaHandheld rain shelter
  • rainWater dropping from clouds
  • rainy dayPrecipitation-filled twenty-four hours
  • yellowHue between green and orange
  • dressSkirted one-piece garment

logo · brand mascot · brand · pouring · shaker · iodized · pour spout · blue · childhood · spout · seasoning · kitchen staple · comfort food · innocence · slogan · trademark · iconic · American icon

Opposites
mascot authenticity

Morton Salt GirlDave Thomas

Burger chain originator

Flo from Progressive

advertising icon tone

Morton Salt GirlJoe Camel

Mr. Clean

mascot gender/age

Morton Salt GirlMr. Peanut

Anthropomorphic legume advertising figure

Uncle Ben · Captain Morgan

Family

Morton, salt, girl, salts, salted, salting, salty, saltier, saltiest

Familiarity
Top 500,000
Profile
Mostly American · Timeless · Concrete · Everyday, not technical · Rated G