Mike's Hard Lemonade

Alcoholic citrus beverage

Mike's Hard Lemonade is a brand of flavored malt beverage that combines lemonade flavor with alcohol, typically around 5% ABV.

Introduced in the late 1990s, it helped popularize the "malternative" category—sweet, fruity drinks marketed as alternatives to beer.

The brand is often associated with casual drinking and has a reputation for appealing to those who don't like the taste of beer: We grabbed some Mike's Hard for the cookout.

Related

pool party · party · cooler · sweet · fizzy · citrus · refreshing · buzz · tailgate · college · underage drinking · day drinking · six-pack · bottle · chilled · fruity · mixer · pregame

Opposites
beverage sophistication/craft credibility

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target demographic/drinking culture

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old fashioned · martini · Budweiser · PBR

flavor profile/sweetness

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Family

mike, hard, lemonade, harden, hardness, harder, hardest, hardly, hardship

Familiarity
Top 500,000
Profile
Mostly American · Concrete · Everyday, not technical · Rated PG-13