Levi-Strauss

Blue jeans originator

Levi-Strauss refers to two distinct legacies.

Claude Lévi-Strauss was a French anthropologist whose structural analysis of myth, kinship, and culture shaped twentieth-century social science.

Separately, Levi Strauss & Co. is the American company founded by Levi Strauss in 1853, famous for inventing blue jeans.

The jeans are often called Levi's: He wore his favorite pair of Levi's.

anthropology

structuralism

Analysis through underlying systems

  • mythTraditional explanatory tale
  • kinshipState of being related
  • ClaudeTraditional French given name

totemism · bricolage · culture · nature · raw · cooked · incest taboo · symbolic · ritual · indigenous

denim

jeans

Casual denim trousers

  • 501Original riveted denim trousers
  • blue jeansCasual denim trousers
  • rivetsPermanent metal fasteners

denim · San Francisco · gold rush · workwear · copper · patent · miners · overalls · indigo · selvedge

Categories
Opposites
anthropological methodology

Levi-Straussthick description

Contextually rich ethnographic analysis

empiricism · cultural relativism

philosophical orientation toward human nature

Levi-StraussJean-Paul Sartre

"Nausea" penned him

existentialism · anti-foundationalism · post-structuralism · historicism · nominalism

approach to myth and meaning

Levi-Strausshermeneutics

Study of interpretation methods

Joseph Campbell · depth psychology · Carl Jung

Family

Levi, Strauss

Familiarity
Top 500,000
Profile
Timeless · Concrete · Rated G