Ethos
Community's shared values
Ethos is the characteristic spirit or guiding beliefs of a community, era, or institution—the values that shape its identity and behavior.
A company's ethos might emphasize innovation; a school's ethos might stress discipline.
The Protestant work ethic shaped the American ethos.
In rhetoric, ethos refers to a speaker's credibility or moral character as a persuasive tool: Her ethos as a scientist lent weight to the argument.
Moral soundness and consistency
- credibilityQuality inspiring trust
- valuesPrinciples held worthwhile
- principlesFoundational moral beliefs
- moral characterEthical nature of someone
trustworthiness · reputation · authenticity · honor · virtue · righteousness · uprightness · probity
Quality inspiring trust
- persuasionConvincing through reasoning
- appealFormal review request
- AristotleGreek founder of formal logic
- logosBrand identification symbols
pathos · authority · expertise · trustworthiness · speaker · audience · argument · conviction
Soul, mood, or liquor
- atmosphereGaseous layer around planets
- zeitgeistEra's dominant mentality
- mindsetEstablished mental attitude
- cultureCollective social practices
identity · worldview · philosophy · belief system · ideology · tradition · heritage · collective values
Purpose-driven task
- visionAbility to see
- valuesPrinciples held worthwhile
- cultureCollective social practices
- brandCompany's product line name
identity · corporate · workplace · leadership · principles · standards · code of conduct · guidelines
integrity
Moral soundness and consistency
- credibilityQuality inspiring trust
- valuesPrinciples held worthwhile
- principlesFoundational moral beliefs
moral character · trustworthiness · reputation · authenticity · honor · virtue · righteousness · uprightness · probity · rectitude
credibility
Quality inspiring trust
- persuasionConvincing through reasoning
- appealFormal review request
- AristotleGreek founder of formal logic
logos · pathos · authority · expertise · trustworthiness · speaker · audience · argument · conviction · influence
spirit
Soul, mood, or liquor
- atmosphereGaseous layer around planets
- zeitgeistEra's dominant mentality
- mindsetEstablished mental attitude
culture · identity · worldview · philosophy · belief system · ideology · tradition · heritage · collective values · national character
mission
Purpose-driven task
brand · identity · corporate · workplace · leadership · principles · standards · code of conduct · guidelines · philosophy
- Anthropology Journals
- insuranceinsurance, coverage, auto insurance, life insurance, home insurance
Ethospathos
Pity-evoking quality
logos · emotional appeal · appeal to emotion · sentimentality · sentiment
Ethosdisrepute
Damaged public standing
untrustworthiness · discredit · dishonor · corruption · bad faith
Ethosanomie
Breakdown of shared standards
valuelessness · nihilism · amorality · aimlessness · purposelessness
- work ethicDedication to doing one's job
- ethical dutyWhat one ought morally
- ethical conflictCompeting duties or values
- ethics trainingInstruction in professional conduct
- journalism ethicsMoral guidelines for reporters
- ethical dilemmaSituation with competing values