Dunkin Donuts

Coffee and cruller

Dunkin Donuts is an American fast-food chain specializing in coffee and doughnuts, founded in 1950 and now operating thousands of locations worldwide.

The brand shortened its name to Dunkin' in 2019 to emphasize its coffee offerings, though the original name persists in common usage: Let's stop at Dunkin Donuts on the way.

In the northeastern United States especially, it functions as a cultural institution and caffeine ritual.

Related

latte · breakfast · glazed · sprinkles · Boston · Boston cream · franchise · pink · orange · cruller · morning · morning rush · commute · cream · sugar · bagels · wake-up · chain

Categories
Opposites
donut chain brand rivalry

Dunkin DonutsKrispy Kreme

Doughnut franchise

Tim Hortons

food quality/health positioning

Dunkin Donutshealth food store

Retailer of nutritious provisions

juice bar · farmers market · salad bar

coffee market positioning

Dunkin DonutsStarbucks

Ubiquitous coffeehouse chain

Intelligentsia · café culture

Family

dunk, dunking, dunked, dunks, donut, donuts, doughnut, doughnuts, doughs

Familiarity
Top 100,000
Profile
Known to kids · Mostly American · Concrete · Positive · Everyday, not technical · Rated G