weasel word

Slippery linguistic dodge

A weasel word is a vague or ambiguous term used to make a claim seem more substantial or defensible than it is.

The phrase evokes a weasel supposedly sucking the contents from an egg while leaving the shell intact—the words look meaningful but have been emptied.

Politicians and advertisers favor weasel words: Some people say... , Studies suggest... , Up to fifty percent off.

The qualifier creates an escape hatch.

deception

misleading

Causing false beliefs

distort · misrepresent · obfuscate · manipulate · doublespeak · euphemism · propaganda · misinformation · sugarcoat · whitewash

evasion

equivocate

Speak vaguely to mislead

noncommittal · sidestep · dodge · waffle · vacillate · qualify · caveat · wiggle room · loophole · disclaimer

Categories
Opposites
directness and clarity

weasel wordplain language

Easily understood communication

plain English · unvarnished truth · calling a spade a spade · telling it like it is · straight talk

commitment level

weasel wordfirm commitment

Unwavering promise to act

iron-clad guarantee · going on record

Family

weasel, word, weasels, words, weaselly, worded, wording, wordy, wordless

Familiarity
Top 500,000
Profile
Used worldwide · Timeless · Abstract · Negative · Everyday, not technical · Rated G