visual metaphor

Image representing concept

A visual metaphor uses imagery to suggest likeness between unlike things—a picture of a lightbulb above someone's head representing an idea, or a heart pierced by an arrow representing romantic love.

Unlike verbal metaphors, visual metaphors communicate through pictures rather than words, though they work the same way conceptually.

Advertising, film, and political cartoons rely heavily on visual metaphors: The campaign poster showed a ship navigating stormy seas.

Related

analogy · illustration · figurative · iconography · hidden meaning · conceptual art · surrealism · dream logic · juxtaposition · broken mirror · advertising · stock imagery · branding · simile · semiotics · storytelling · mental image · representation

Categories
Opposites
modality

visual metaphorliterary metaphor

Indirect comparison in prose

literalness

visual metaphortechnical drawing

Precise specification illustration

Family

visual, metaphor

Familiarity
Top 500,000
Profile
Used worldwide · Timeless · Abstract · Rated G