stretch targets

Challenging performance objectives

Stretch targets are ambitious goals deliberately set beyond what seems comfortably achievable.

The term comes from corporate and project management, where teams are pushed to "stretch" past conventional expectations: The sales team exceeded even their stretch targets this quarter.

Unlike realistic targets, stretch targets assume some risk of failure—they're aspirational by design.

Related

benchmark · key performance indicators · maximization · goals · motivation · aspiration · overachievement · moonshot · reach for the stars · aims · strategic planning · high expectations · performance reviews · measurable · expectations · quantitative · vision statements · competitive advantage

Opposites
certainty of achievement

stretch targetssure things

Guaranteed outcomes

gimmes · no-brainers · safe bets · slam dunks

Family

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Familiarity
Top 500,000
Profile
Used worldwide · Timeless · Abstract · Rated G