rural values

Small-town moral code

Rural values is a phrase invoking the traditional outlook attributed to people living in the countryside—self-reliance, hard work, neighborliness, religious faith, and connection to the land.

The term appears most often in political rhetoric, where it signals authenticity and contrasts with supposedly corrupted urban attitudes: a candidate who understands rural values.

What counts as rural values varies by speaker.

Opposites
geographic/cultural setting

rural valuesurbanism

Study of metropolitan areas

cosmopolitanism · urban lifestyle · city life

social orientation

rural valuesprogressive values

Socially reformist political beliefs

modernism · progressive ideals · globalism · multiculturalism · worldliness

economic worldview

rural valuesconsumerism

Preoccupation with acquiring goods

industrial capitalism

Family

rural, rurally, rurality, value, values, valued, valuing, valuable, invaluable

Familiarity
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Timeless · Abstract · Everyday, not technical · Rated G