roll-out

Official public introduction

A roll-out is the introduction or launch of something new—a product, policy, or program: The vaccine roll-out began in December.

The term suggests a phased or gradual unveiling rather than an instant release.

In football, a roll-out is a play where the quarterback moves laterally behind the line before passing or running.

Also spelled rollout.

implementation

deployment

Organized distribution of resources

gradual · systematic · nationwide · global · regional · pilot · timeline · schedule · coordination · logistics

expansion

scaling

Climbing or resizing

proliferation · widening · distribution · coverage · reach · network · footprint · territory · geographic · incremental

spread

unroll

Flatten from spiral

smooth · mat · carpet · tarp · awning · canopy · banner · scroll · parchment · dough

Opposites
launch status

roll-outwithdrawal

Act of taking away

phase-out · discontinuation · pull-back · sunset · retirement

implementation phase

roll-outdecommissioning

Withdrawing from active service

dismantling · contraction · retraction · unwinding · pull-out

announcement style

roll-outsoft launch

Restricted preliminary debut

suppression

Family

roll, out, rolled, rolling, rolls, roller, rollers, outing, outings

Familiarity
Top 200,000
Profile
Known to kids · Used worldwide · Timeless · Everyday, not technical · Rated G