purple cow
Lavender bovine absurdity
A purple cow is something remarkable or extraordinary that stands out from the ordinary.
The phrase comes from marketing, where it represents a product or idea so unusual it demands attention—like spotting an actual purple cow among ordinary cattle.
Their packaging was the purple cow that made customers stop and look.
The term gained currency from Seth Godin's business book of the same name.
- lavenderFragrant herb, pale violet
- violetSmall five-petaled wildflower
- mauveGrayish pale violet
- udderMammalian mammary organ
- spotsDetects or marks
farm animal · pasture · milk carton · unusual · remarkable · marketing · viral marketing · standout · stand out from the crowd · unique · bizarre · whimsical · bovine · herd · grazing · eccentric · attention · memorable
- soda fountainmilkshake, malt, float, sundae, ice cream soda
purple cowgeneric
Not brand-name
background noise · same old same old · ordinary · brown cow · unremarkable
purple cowcopycat
One who mimics another
imitation · knockoff · mass marketing · playing it safe · status quo
purple, cow, purples, purplish, purpling, cows, cowed, cowing