price in

Include in calculation

To price in is to incorporate expected future events or information into a current valuation.

The phrase comes from financial markets, where traders adjust stock prices based on anticipated outcomes: The market has already priced in a rate cut.

More broadly, it means to factor something into calculations or expectations: We've priced in the possibility of delays.

Related

cost of capital · volatility · externalities · expectations · framing effect · intrinsic value · forward-looking · opportunity cost · anticipate · market risk · elasticity · discount rate · sunk cost · fair value · account for · inflation rate · pay for itself · tail risk

Opposites
inclusion in valuation

price inprice out

Exceed affordability limits

exclude · disregard · ignore · overlook · neglect

acknowledgment of factors

price inoverlook

Miss or commanding view

ignore · miss · neglect · discount · disregard

market reaction timing

price inreprice

Adjust an item's cost

Family

price, prices, priced, pricing, pricey, priceless, overpriced, underprice, underpriced

Familiarity
Top 500,000
Profile
Used worldwide · Timeless · Abstract · Rated G