press agents

Media contact professionals

Press agents are publicists who generate media coverage for their clients—typically entertainers, politicians, or public figures.

They cultivate relationships with journalists, pitch stories, arrange interviews, and manage how their clients appear in the press.

The term sounds slightly old-fashioned; publicist or PR rep is more common today.

The studio's press agents worked overtime to contain the scandal.

Related

PA · promotion · story · spokespersons · exposure · public relations · pamphleteers · media coverage · media blitz · spin doctor · planted story · communication · pitch · interview · advocacy · representation · campaign · journalism

Opposites
information flow direction

press agentsinvestigative journalists

Reporters uncovering hidden truths

reporters · muckrakers · fact-checkers · news correspondents · journalists

visibility goal

press agentsfixers

Those who restore function

crisis managers · security consultants · spin doctors

professional allegiance

press agentseditors

Content revisers and correctors

editorial boards · ombudsmen · independent media

Family

press, agent, agents, presses, pressed, pressing, pressure, pressures, pressured

Familiarity
Top 200,000
Profile
Used worldwide · Timeless · Concrete · Rated G