popularizes

Brings to masses

Popularizes means to make something widely known or accessible to ordinary people.

A scientist popularizes research by explaining it in plain language; a documentary popularizes a historical event by bringing it to mass audiences.

The word often implies simplification: Critics accused him of popularizing complex ideas to the point of distortion.

To popularize can also mean to make something fashionable or widely adopted: The Beatles popularized the Rickenbacker guitar.

dissemination

spreads

Distributes over area

disseminates · transmits · shares · publicizes · propagates · distributes · introduces · mainstreams · amplifies · communicates

trends

mainstreams

Dominant cultural currents

  • viralSpreading quickly online
  • trendingCurrently gaining widespread attention
  • fadsShort-lived popular phenomena

crazes · hypes · boosts · elevates · launches · sparks · ignites · catapults · propels · drives

simplification

explains

Makes something understandable

translates · interprets · breaks down · accessibility · digestible · layman · understandable · approachable · readable · dumbs down

cultural

introduces

Brings into contact

cross-cultural · adapts · borrows · appropriates · hybridizes · localizes · westernizes · modernizes · revives · resurrects

Opposites
accessibility/spread

popularizesobscures

Makes difficult to perceive

hides · conceals · suppresses · buries · censors

SIMPLIFICATION vs. COMPLEXITY

popularizescomplicates

Makes more difficult

obfuscates · mystifies · rarifies · specializes · intellectualizes

cultural status

popularizesmarginalizes

Relegates to insignificance

stigmatizes · discredits · delegitimizes · excludes

Family

popularize, popularized, popularizer, popularizing, popularizers

Familiarity
Top 200,000
Profile
Used worldwide · Timeless · Abstract · Everyday, not technical · Rated G