point of purchase
Where sales happen
Point of purchase refers to the location where a retail transaction occurs—typically a checkout counter or register.
The term appears most often in marketing contexts, where point-of-purchase displays are promotional materials placed near registers to encourage impulse buying: The candy bars at the point of purchase caught her eye.
Often abbreviated POP.
- storeRetail establishment
- checkoutPayment completion process
- shoppingAcquiring goods at retailers
- planogramRetail display diagram
- impulse buyingUnplanned purchase decision
impulse buy · grab and go · close · retail · checkstand · interactive displays · sales promotion · signage · touchpoint · end cap · merchandising · store layout · display · aisle display · advertising · cash register · product placement · retail strategy
point of purchasebrowsing
Casual examination of options
window shopping · just looking · shopping around · comparison shopping · discovery phase
point, purchase, points, pointed, pointing, pointer, pointers, pointy, pointless