overnight ratings
Next-day viewership data
Overnight ratings are preliminary television viewership numbers released the morning after a broadcast, measuring how many households watched a program.
These fast turnaround figures help networks and advertisers gauge immediate audience response: The overnight ratings for the finale were through the roof.
Final ratings, which include delayed viewing and streaming, follow days later and often differ significantly.
- NielsenTV ratings firm
- primetimeTelevision's highest-viewership period
- network televisionMajor channel broadcasting
- viewershipCollective television audience
- sharePortion given out
demo · sweeps · timeslot · broadcast · network · live · household · total viewers · audience · same-day · DVR · delayed · preliminary · final · lead-in · simulcast · ad revenue · metered