heavy users
Frequent, intense consumers
Heavy users are people who consume something frequently or in large quantities.
The term appears most often in marketing and product research: Heavy users account for 80% of our sales.
It also describes intensive consumers of drugs, alcohol, or digital platforms: heavy users of social media, heavy users of opioids.
The phrase implies consumption well above average, whether that's problematic or simply valuable to businesses tracking customer behavior.
- power usersAdvanced technology operators
- addictsPeople with compulsions
- enthusiastsPeople deeply into something
- hardcoreUncompromisingly devoted
- devotedLoyally and lovingly attached
frequent · loyal · engaged · obsessed · binge · binge watching · consumption · regulars · superfans · whales · dependent · habitual · dedicated · intense · committed · voracious · fanatics · junkies
- market segmentssegments, demographics, demographic, geographic, behavioral
heavy userscasual users
Non-dedicated occasional engagers
non-users · abstainers · dabblers · dabbler · teetotalers
heavy, user, heavier, heaviest, heavily, heaviness, use, used, usable