moral persuasion
Appeal to principles
Moral persuasion is influence exerted through appeals to conscience, ethics, or social responsibility rather than through force, law, or financial incentive.
Governments and institutions use moral persuasion when they lack authority to compel: The central bank relied on moral persuasion to discourage risky lending.
The approach assumes the target has principles worth appealing to.
- constitutional reformAltering fundamental governing documents
- social influenceOthers shaping your behavior
- conscienceInternal moral sense
- virtueMoral goodness or merit
- mass mobilizationWidespread organized public activation
nonviolence · activism · justice · advocacy · ethical decision-making · voice · Quit India Movement · ethos · pathos · diplomacy · civil disobedience · soft power · fairness · hearts and minds · rhetoric · force of argument · duty · public discourse
- GandhiMahatma Gandhi, satyagraha, ahimsa, nonviolence, khadi
moral persuasionforce
Strength or compulsion
coercion · compulsion · physical force · brute force · violence
moral persuasionbribery
Corrupt payment for influence
payoff · kickback · economic pressure · sanctions · economic coercion
moral persuasionmanipulation
Underhanded control of others
deception · propaganda · fearmongering · demagoguery · appeal to fear