keep up with the Joneses

Match neighbors' spending

To keep up with the Joneses is to match your neighbors' or peers' lifestyle and possessions—buying what they buy, displaying similar markers of success.

The phrase implies competitive consumption driven by social anxiety rather than genuine need or desire: They bought a boat just to keep up with the Joneses.

Often used critically to suggest materialism or insecurity about status.

Related

brand name · status · comparison · materialism · spending habits · living beyond means · conformity · suburban life · economic inequality · affluence · bigger house · social climbing · nouveau riche · societal expectations · class dynamics · neighbors · middle class · aspiration

Opposites
social comparison and material striving

keep up with the Jonesescontentment

Peaceful satisfaction with circumstances

count your blessings · live simply · simple living · minimalism · anti-consumerism

authenticity and self-definition

keep up with the Jonesesnonconformity

Rejection of prevailing norms

individualism · self-determination · authenticity · inner-directed · be yourself

social comparison orientation

keep up with the Jonesescontentment

Peaceful satisfaction with circumstances

count your blessings · self-satisfaction · inner peace · gratitude · self-sufficiency

Family

keeps, keeper, keepers, keeping, Jones, Joneses

Familiarity
Top 100,000
Profile
Timeless · Abstract · Everyday, not technical · Rated G