High low (also high-low) describes a strategy or style that mixes expensive and inexpensive elements.
In fashion, it means pairing designer pieces with budget items: She wore a high-low outfit—Chanel bag with Target jeans.
In retail and investing, it refers to offering or pursuing both premium and bargain options rather than the middle market.
The approach embraces contrast rather than consistency.
Related — ups and downs (Alternating good and bad); highs and lows (Extremes of experience); boom and bust (Recurring economic extremes); roller coaster · ebb and flow · mood swing · price swing · blood pressure
Opposites
GAME FORMAT/WINNER STRUCTUREhigh low ≠ winner-take-all Only champion receives reward; scoop · heads-up
RANGE/SPECTRUM APPROACHhigh low ≠ midpoint Exact center between two; median · average · uniform
GAME STRUCTUREhigh low ≠ winner-take-all Only champion receives reward; Texas Hold'em · seven-card stud
Categories
opposites: opposite, opposites, antonym, antonyms, inverse; drinking games: beer pong, flip cup, kings cup, quarters, ring of fire; Trick-Taking Cards: trump, trick, tricks, bid, deal; post play: post, post up, post-up, post move, post moves
Family
high, low, higher, highest, highly, highness, lower, lowest, lowly
- Familiarity
- Top 500,000
- Profile
- Known to kids · Used worldwide · Timeless · Everyday, not technical · Rated G