tire kickers

Lookers, not buyers

Tire kickers are people who appear interested in buying something but have no real intention of purchasing.

The term comes from the practice of kicking a car's tires as a superficial way of inspecting it before buying.

In sales contexts, tire kickers waste time by asking questions, requesting demos, or negotiating prices without ever committing.

We spent three hours with tire kickers who were never serious about the house.

The term extends beyond car sales to any situation where someone feigns interest without genuine intent.

Related

just browsing · window-shopping · window shoppers · dilettantes · dealership · car lot · sales floor · test drive · perusing · showroom · casual · looky-loos · procrastinators · comparison shoppers · fence-sitters · voyeur · bystander · time-wasters

Opposites
purchase intent

tire kickerscash buyers

Purchasers paying without loans

impulse buyers · warm leads · doers

customer value

tire kickerswarm leads

Interested potential customers

big spenders · repeat customers · whales

buyer commitment

tire kickersstraight shooters

Forthright, honest individuals

Family

tire, tires, tired, tiring, tireless, tirelessly, kick, kicks, kicked

Familiarity
Top 500,000
Profile
Timeless · Negative · Everyday, not technical · Rated G