grass roots

From ordinary people

Grass roots refers to ordinary people rather than political leaders or other elites—the base level of society or an organization.

A grass-roots movement or campaign emerges from common citizens rather than being organized from the top down: The candidate built support at the grass roots.

Also spelled grassroots.

Related

get out the vote · civic engagement · local · base · mutual aid · bottom-up · ground up · from the bottom · word-of-mouth · town hall meetings · neighborhood · block party · small town · local leadership · labor · working class · ordinary people · rank-and-file

Categories
Opposites
organizational direction

grass rootstop-down

Directed from highest level

top-level · from the top · hierarchical · centralized · from on high

institutional status

grass rootsestablishment

Founded organization or venue

elite · institutional · official · mainstream · insider

resource base

grass rootsastroturf

Disguised propaganda appearing organic

big money · special interests · lobbying · dark money

Family

grassroots, grassroot

Familiarity
Top 100,000
Profile
Used worldwide · Timeless · Positive · Everyday, not technical · Rated G