gi joe

Toy military man

GI Joe refers to an American soldier, originally World War II slang from "Government Issue" or "General Infantry." The term became iconic through the action figure line launched in 1964, marketed to boys as a military adventure toy.

By extension, GI Joe can describe any generic American serviceman or, dismissively, someone who embodies gung-ho military attitudes: He's such a GI Joe.

Related

soldier · collectible · movie · nostalgia · franchise · accessories · combat · comic book · diorama · childhood · doll · merchandise · prototype · Americana · toy line · toy aisle · figurine · heroism

Opposites
gender marketing

gi joeBarbie

Fashion doll brand

Bratz · Strawberry Shortcake · Polly Pocket · Cabbage Patch Kids · Rainbow Brite

toy character type

gi joeteddy bear

Soft ursine plaything

Raggedy Ann · Cabbage Patch Kids · Care Bears · stuffed animal · baby doll

ideological stance

gi joepeace symbol

Anti-war movement emblem

flower child · hippie · conscientious objector · pacifist · draft dodger

Familiarity
Top 1,000,000
Profile
Known to kids · Mostly American · Timeless · Concrete · Everyday, not technical · Rated G