flighting

Broadcast scheduling strategy

Flighting is an advertising strategy where campaigns run in bursts with gaps between them rather than continuously.

A company might flight its ads heavily before holidays, then go dark for weeks.

The approach conserves budget while maintaining periodic visibility.

In a different sense, flighting refers to the spiral feathers or vanes on an arrow that stabilize its flight.

arrows

fletching

Arrow stabilizing feathers

  • feathersBird's lightweight covering
  • vanesRotating axis attachments
  • shaftNarrow vertical passage

nock · stabilization · accuracy · spin · trajectory · archery · quarrel · bolt · dart · drag

advertising

scheduling

Assigning times to events

  • mediaInformation distribution channels
  • campaignsOrganized efforts toward goals
  • slotsNarrow elongated openings

television · radio · digital · frequency · phasing · rotation · exposure · bursts · pulsing · hiatus

cricket

flipper

Marine animal's swimming limb

  • swingSuspended recreational seat
  • seamJoined fabric edge
  • spinRapid rotation around axis

drift · dip · loop · trajectory · delivery · variation · googly · deception · arc · air

Opposites
advertising schedule continuity

flightingcontinuity

Uninterrupted progression or coherence

always-on · saturation

arrow construction

flightingdeflecting

Turning from original path

stripping

Family

flight, soaring, flights, flighty, flighted, flightless, inflight

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