explainer videos

Short teaching videos

Explainer videos are short videos designed to explain a concept, product, or process in simple, accessible terms.

Typically two to five minutes long, they often use animation, voiceover, and graphics to break down complex topics: We made an explainer video for the new software.

Common in marketing, education, and corporate training.

Opposites
purpose/function

explainer videosobfuscation

Deliberate concealment through confusion

propaganda · mystification · misinformation · confusion · disinformation

depth and approach

explainer videosdocumentaries

Films depicting real events

academic lectures · raw data · technical manuals · primary sources · deep dives

production style

explainer videosraw footage

Unprocessed recorded material

surveillance footage · found footage · dashcam footage · livestreams · live streams

Family

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Familiarity
Top 500,000
Profile
Known to kids · Used worldwide · Concrete · Everyday, not technical · Rated G