euphuism

Flowery writing style

Euphuism is an elaborately artificial prose style marked by ornate language, balanced sentences, and excessive alliteration and antithesis.

The term comes from *Euphues*, a 16th-century English romance whose flowery rhetoric became fashionable then notorious.

Now euphuism describes any writing that prioritizes decorative flourishes over clarity: His euphuisms made even simple ideas sound pompous.

affectation

pretentiousness

Showy self-importance

mannerism · ostentation · highfalutin · pedantry · pomposity · grandiloquence · magniloquence · fustian · bombast · loftiness

ornate

florid

Excessively ornate or ruddy

gilded · overwrought · lavish · ostentatious · intricate · fanciful · decorative · flamboyant · sumptuous · opulent

Elizabethan

John Lyly

Tudor prose stylist

Tudor · Shakespeare · Spenser · Petrarchan · Renaissance · humanism · vernacular · pastoral · sonnet · allegory

style

antithesis

Direct opposite; contrasting juxtaposition

balance · conceit · hyperbole · paradox · simile · metaphor · wordplay · elegance · refinement · ornateness

rhetoric

oratory

Formal eloquent discourse

sophistry · declamation · elocution · diction · cadence · prose style · expression · fluency · articulation · speechmaking

Opposites
stylistic elaboration

euphuismplain speech

Unembellished verbal expression

conciseness · brevity · simplicity · terseness · spareness

rhetorical naturalness

euphuismnaturalness

Unaffected, uncontrived quality

straight talk · colloquialism · vernacular · artlessness · unaffectedness

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Used worldwide · Timeless · Abstract · Rated G