demographic groups

Categorized population subsets

Demographic groups are segments of a population sharing common characteristics—age, race, gender, income, education, or geographic location.

Marketers, pollsters, and researchers divide populations into demographic groups to analyze patterns and target messages: The candidate performed well among key demographic groups.

The term often appears in discussions of voting behavior, consumer preferences, or social trends.

Related

conservatives · diabetics · toddlers · young adults · Pacific Islanders · Hispanic Americans · doctors · rural communities · Generation X · middle aged · autodidacts · postgraduates · first generation · blue-collar workers · low income · college educated · mountain communities · Jewish communities

Opposites
unit of analysis

demographic groupsindividuals

Separate, distinct people

case studies

categorization vs. universality

demographic groupsgeneral population

Average citizens collectively

everyone · mankind

abstraction level

demographic groupsreal people

human beings · lived experience · personal stories

Family

demographic, demographics, demography, demographer, demographers, group, groups, grouped, grouping

Familiarity
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Used worldwide · Timeless · Abstract · Rated G