cut out the middleman
Bypass the intermediary
To cut out the middleman is to bypass an intermediary and deal directly with the source or end user.
The middleman is typically a broker, retailer, or agent who takes a cut of transactions: We buy direct from the farm to cut out the middleman.
The phrase implies saving money or increasing efficiency by eliminating unnecessary steps in a process.
- direct-to-consumerSelling without retail intermediaries
- factory directSold without retail intermediary
- farm to tableDirect agricultural procurement
- vendorOne who sells goods
- disintermediationRemoving middlemen from transactions
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