buy button

Click to purchase

A buy button is a clickable element on a website or app that initiates a purchase, typically labeled "Buy Now," "Add to Cart," or similar.

The term extends to any mechanism that makes purchasing frictionless: Social media platforms are adding buy buttons to let users shop without leaving the app.

In marketing contexts, a buy button represents the critical conversion point where browsing becomes buying.

Related

cart · add · shop · online · ecommerce · impulse · limited time · retail therapy · free shipping · sold out · transaction · confirm · order · payment · subscribe · drop shipping · swipe up · download

Categories
Opposites
transaction action

buy buttoncancel button

Interface element halting operations

window shopping · back button · close button · search bar

user intent stage

buy buttonwindow shopping

Looking without intent to buy

just looking · search bar

Family

buy, button, buys, buying, bought, buyer, buyers, buyout, buyback

Familiarity
Top 200,000
Profile
Known to kids · Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G