business reputation

Company's public image

Business reputation is the collective perception of a company's reliability, quality, and conduct.

It encompasses what customers, partners, and the public believe about how a business operates: Their business reputation was built on decades of honest dealing.

Unlike personal reputation, it attaches to an organization and may survive changes in ownership or leadership.

A strong business reputation commands customer loyalty and premium pricing; a damaged one can be ruinous.

Related

philanthropy · damage control · accountability · trustworthiness · public trust · ethics · clean record · honesty · transparency · reviews · loyalty · public perception · social proof · sustainability · innovation · credibility · ethical sourcing · customer service

Categories
Opposites
valence/quality

business reputationbad reputation

notoriety · infamy · disrepute · ill repute · tarnished image

tangibility

business reputationtangible assets

Ownable items with substance

fixed assets · financial capital · cash reserves · property · inventory

visibility/awareness

business reputationobscurity

State of being unknown

anonymity · invisibility · lack of recognition · namelessness

Family

business, busily, busyness, businesses, businessman, businesswoman, businesslike, reputation, repute

Familiarity
Top 200,000
Profile
Used worldwide · Timeless · Abstract · Everyday, not technical · Rated G