budget pricing

Low-cost fee structure

Budget pricing is a strategy of setting prices low to attract cost-conscious customers.

The approach sacrifices profit margins for volume or market share: Budget pricing helped them undercut competitors.

Products or services marketed this way emphasize affordability over premium features: The airline's budget pricing means no frills.

Related

economical · bargain · bang for your buck · frugal · value · savings · low-cost · dollar store · thrifty · clearance · sale · markdown · sticker shock · inexpensive · penny-pinching · bottom dollar · cut-rate · wholesale

Categories
Opposites
price tier/market segment

budget pricingpremium pricing

Charging above competitors deliberately

premium rates · overpriced

brand positioning/prestige

budget pricinghaute couture

Custom luxury dressmaking

bespoke · first-class · five-star · top-shelf · white-glove service

Family

budget, pricing, budgets, budgeted, budgeting, budgetary, price, prices, priced

Familiarity
Top 200,000
Profile
Known to kids · Used worldwide · Timeless · Everyday, not technical · Rated G