Ronco
Late-night kitchen gadgets
Ronco is a brand name most associated with late-night television infomercials and "As Seen on TV" products, founded by inventor and pitchman Ron Popeil.
The company became famous for kitchen gadgets like the Showtime Rotisserie, whose catchphrase "Set it and forget it!" entered popular culture.
Ronco products epitomized a particular era of direct-response marketing, and the name sometimes serves as shorthand for any gadget hawked through enthusiastic TV demonstrations.
Persuasive product demonstrator
- inventorCreator of original devices
- entrepreneurOne who starts businesses
- salesmanOne who moves merchandise
- demonstratorOne who protests publicly
Small clever devices collectively
- noveltyQuality of being original
- gimmickAttention-getting device or trick
- kitchenwareCooking and prep tools
- countertop applianceCooking device for surfaces
late-night television · nostalgia · Americana · consumerism · impulse buy · home shopping · retro · 1970s
Urgent contact request
- money-back guaranteePledge to reimburse dissatisfied buyers
- easy paymentsDivided purchase cost over time
- limited offerPromotion with deadline
- bonus giftComplimentary extra item
demonstration · testimonials · before and after · act now · toll-free · airtime · teleshopping · upselling
pitchman
Persuasive product demonstrator
- inventorCreator of original devices
- entrepreneurOne who starts businesses
- salesmanOne who moves merchandise
gadgetry
Small clever devices collectively
- noveltyQuality of being original
- gimmickAttention-getting device or trick
- kitchenwareCooking and prep tools
countertop appliance · late-night television · nostalgia · Americana · consumerism · impulse buy · home shopping · retro · 1970s · 1980s
call now
Urgent contact request
- money-back guaranteePledge to reimburse dissatisfied buyers
- easy paymentsDivided purchase cost over time
- limited offerPromotion with deadline
bonus gift · demonstration · testimonials · before and after · act now · toll-free · airtime · teleshopping · upselling · results may vary
- Infomercialspaid programming, call now, order now, Billy Mays, ShamWow
- Lake Maggioreferry boats
RoncoAll-Clad
Layered-metal cookware manufacturer
Le Creuset · KitchenAid · Vitamix · Cuisinart · Viking
Roncoprofessional-grade
Meeting expert standards
restaurant supply · heirloom quality · artisanal · industrial-grade