Proactiv
Infomercial skincare system
Proactiv is a brand of acne treatment products that became widely known through infomercials in the 1990s and 2000s, typically featuring celebrity endorsements.
The three-step skincare system uses benzoyl peroxide as its active ingredient.
The brand name plays on "proactive," suggesting users take preventive action against breakouts rather than treating them after they appear.
Complexion maintenance regimen
- acneInflamed skin condition
- infomercialExtended TV sales broadcast
- cleanserSubstance for removing grime
- benzoyl peroxideTopical antibacterial oxidizer
toner · treatment · celebrity endorsement · kit · three-step · blemish · subscription · before-and-after
Feeling or showing expectation
- preventiveMeant to stop trouble
- forward-thinkingAnticipating future needs
- initiativeSelf-directed action capacity
- preparationArranging things in advance
planning · self-improvement · goal-setting · motivation · discipline · self-care · routine · consistency
skincare
Complexion maintenance regimen
- acneInflamed skin condition
- infomercialExtended TV sales broadcast
- cleanserSubstance for removing grime
benzoyl peroxide · toner · treatment · celebrity endorsement · kit · three-step · blemish · subscription · before-and-after · Jessica Simpson
anticipatory
Feeling or showing expectation
- preventiveMeant to stop trouble
- forward-thinkingAnticipating future needs
- initiativeSelf-directed action capacity
preparation · planning · self-improvement · goal-setting · motivation · discipline · self-care · routine · consistency · habit
- be proactiveAct before needed