Joe Six-Pack

Average working-class American

Joe Six-Pack is the average working-class American man—someone who drinks beer, watches sports, and works a blue-collar job.

The term evokes unpretentious, salt-of-the-earth values, often invoked by politicians claiming to represent ordinary citizens: policies that help Joe Six-Pack, not Wall Street.

The six-pack refers to canned beer sold in bundles of six.

everyman

average

Arithmetic mean or ordinary

typical · regular · heartland · voter · taxpayer · breadwinner · neighbor · suburbanite · homeowner · blue-collar

working-class

laborer

Physical task performer

  • factoryIndustrial production facility
  • unionJoining into one
  • manualWritten instructions for use

industrial · hourly · overtime · hardworking · trades · mechanic · construction · workingman · blue-collar · calloused

unpretentious

down-to-earth

Practical and without pretension

casual · straightforward · homespun · unaffected · sincere · unassuming · earthy · relaxed · easygoing · frank

Opposites
socioeconomic class

Joe Six-Packthe elite

Most powerful group

the one percent · country club set · trust fund baby · blue blood · old money

cultural sophistication

Joe Six-Packsophisticate

Worldly, cultured person

cosmopolitan · highbrow · wine snob · foodie · culture vulture

political/populist framing

Joe Six-Packcoastal elite

Privileged urban seaboard residents

egghead · limousine liberal · latte liberal · chattering classes · globalist

Family

Joe, six, pack, sixfold, sixth, sixteen, sixty, packs, packed

Familiarity
Top 500,000
Profile
Mostly American · Timeless · Concrete · Everyday, not technical · Rated PG