JoJo Siwa

JoJo Siwa is an American entertainer who rose to fame as a child dancer on reality television before becoming a pop singer and social media personality.

Known for her signature oversized hair bows and aggressively upbeat persona, she built a brand targeting young children before publicly coming out as LGBTQ+ and pivoting toward a more adult image: My daughter is obsessed with JoJo Siwa.

Related

sequins · Nickelodeon · Dance Moms · rainbow · sparkle · pop · coming out · singer · YouTube · kids · energy · bubbly · loud · tween · merchandise · hairbows · never give up · pink

Categories
Opposites
aesthetic and personal branding

JoJo SiwaBillie Eilish

Marilyn Manson · Wednesday Addams · goth · Avril Lavigne · Robert Smith

target audience and content style

JoJo SiwaCardi B

Madonna · Miley Cyrus · explicit content · adult entertainment · R-rated

celebrity persona and authenticity discourse

JoJo SiwaCourtney Love

punk rock · underground · cynical · unfiltered · raw

Familiarity
Top 500,000
Profile
Known to kids · Mostly American · Concrete · Positive · Everyday, not technical · Rated G