Izod

Alligator logo apparel

Izod is an American clothing brand known for preppy sportswear, particularly polo shirts.

The name became synonymous with a certain country-club aesthetic in the 1980s, when the Izod Lacoste label with its crocodile logo was a status symbol among suburban teenagers: He popped the collar on his Izod.

apparel

polo

Mounted mallet sport

cardigan · dress shirt · slacks · sweater · jacket · oxford shirt · argyle · seersucker · madras · golf shirt

brand

Lacoste

French sportswear brand

heritage · American · classic · iconic · retail · licensing · franchise · merchandising · corporate · preppy

preppy

Ivy League

Elite university athletic conference

tailored · sockless · collegiate · golf attire · tennis club · East Coast · Brooks Brothers · traditional · conservative · clean-cut

golf

tournament

Multi-round competitive event

caddie · sportswear · links · country club · PGA · sponsorship · athletic · performance · polo collar · moisture-wicking

Opposites
fashion market positioning

IzodGucci

Italian luxury house

Louis Vuitton · Hermès · Prada · Chanel · haute couture

cultural style identity

IzodFUBU

Hip-hop apparel company

Supreme · punk fashion · streetwear · grunge · counterculture

fashion era relevance

IzodBalenciaga

Spanish-founded luxury brand

Fear of God · avant-garde · hypebeast

Familiarity
Top 1,000,000
Profile
Mostly American · Concrete · Everyday, not technical · Rated G