Imagineering

Disney's design division

Imagineering blends imagination with engineering—the practice of turning creative visions into functional reality.

The term is most associated with Disney, whose Imagineers design theme park attractions, but it applies broadly to any work that merges artistic vision with technical execution: The new exhibit required serious imagineering to pull off.

Disney

Walt

Walter, abbreviated

animatronics · Magic Kingdom · Epcot · immersive · storytelling · dark ride · blue sky · placemaking · forced perspective · weenie

creativity

innovation

Creating something original

blue-sky thinking · dreaming · concepting · ideation · prototyping · problem-solving · fusion · design thinking · experimentation · breakthrough

experience-design

immersion

State of being submerged

sensory · worldbuilding · guest experience · wayfinding · soundscape · lighting design · scenic design · emotional journey · set design · ambiance

Categories
Opposites
creative methodology

Imagineeringutilitarian design

Prioritizing practicality over ornamentation

integration vs. separation

Imagineeringpure science

Study seeking understanding only

fine art · abstract art · basic research · art for art's sake · mechanical engineering

experience design philosophy

Imagineeringbrutalism

Harsh, unsparing conduct

tract housing · value engineering

Family

imagine, imagined, imagining, imagines, imaginable, unimaginable, imaginary, imagination, imaginative

Familiarity
Top 1,000,000
Profile
Mostly American · Timeless · Positive · Rated G