concepting
Brainstorming creative directions
Concepting is the process of developing concepts, especially in creative fields like advertising, design, or product development.
It's the early-stage work of generating and refining ideas before execution begins: We spent the morning concepting for the new campaign.
The term is industry jargon, treating concept as a verb.
Making rough drawings
- wireframingPlanning visual layout schematically
- mockupsPreliminary design models
- storyboardingSequencing shots through drawings
- outliningTracing outer contours
drafting · diagramming · schematizing · blueprinting · thumbnailing · rendering · mapping · flowcharting
Forming mental concepts
- mindmapRadial idea diagram
- whiteboardErasable marker writing surface
- collaborationJoint intellectual work
- sessionScheduled time for activity
post-its · flipchart · freeform · clustering · divergent · spontaneity · unconventional · facilitation
Purposeful creative planning
- developmentProgress toward maturity
- prototypingMaking preliminary models
- inventionNew device or method
- formulationDevised mixture or expression
composition · crafting · generation · realization · manifestation · structuring · modeling · synthesis
Sudden important advance
- noveltyQuality of being original
- disruptionForceful interruption of process
- inventiveShowing original thought
- cutting-edgeAt innovation's forefront
pioneering · visionary · game-changing · revolutionary · advancement · transformation · trendsetting · next-gen
sketching
Making rough drawings
- wireframingPlanning visual layout schematically
- mockupsPreliminary design models
- storyboardingSequencing shots through drawings
outlining · drafting · diagramming · schematizing · blueprinting · thumbnailing · rendering · mapping · flowcharting · illustrating
ideation
Forming mental concepts
- mindmapRadial idea diagram
- whiteboardErasable marker writing surface
- collaborationJoint intellectual work
session · post-its · flipchart · freeform · clustering · divergent · spontaneity · unconventional · facilitation · participation
design
Purposeful creative planning
- developmentProgress toward maturity
- prototypingMaking preliminary models
- inventionNew device or method
formulation · composition · crafting · generation · realization · manifestation · structuring · modeling · synthesis · engineering
breakthrough
Sudden important advance
- noveltyQuality of being original
- disruptionForceful interruption of process
- inventiveShowing original thought
cutting-edge · pioneering · visionary · game-changing · revolutionary · advancement · transformation · trendsetting · next-gen · originality
conceptingexecution
Completing a planned task
production · implementation · finishing · finalizing · delivering
conceptingexecuting
Carrying out a task
producing · making · doing · constructing · fabricating
- natural conceptionPregnancy achieved without fertility treatment
- life begins at conception
- immaculate conceptionFlawless origin or beginning
- assisted conceptionMedical help to reproduce
- artist's conceptionIllustrator's imaginative depiction
conception, misconception, preconception, misconceptions, preconceptions