Diamonds Are Forever
Bond gem film
Diamonds Are Forever is a phrase asserting that diamonds are eternal—unlike flowers or other gifts that fade.
The saying originated as a 1947 De Beers advertising slogan, becoming one of the most successful marketing campaigns ever.
It's also the title of a 1971 James Bond film.
The phrase now appears in contexts about permanence, commitment, or the diamond industry's grip on engagement traditions.
- James BondBritish intelligence agent
- 007Secret agent designation
- secret agentClandestine government operative
- gemstonesPolished ornamental minerals
- best friendMost trusted companion
eternal · sparkle · carats · brilliance · ice · precious · Connery · spy · Sean Connery · luxury · Las Vegas · Vegas · smuggling · theme song · engagement · glitter · hardness · carbon
- James Bond007, James Bond, Ian Fleming, MI6, Q
- Sean Connery FilmsDr. No, Goldfinger, Thunderball, The Untouchables, The Rock
- standardsstandard, standards, norm, norms, criterion
Diamonds Are ForeverSkyfall
Descent from above
Dr. No · Quantum of Solace · Goldfinger · The Bourne Identity · Thunderball
Diamonds Are Forevernothing lasts forever
Permanence is illusion
fleeting moments · ephemeral · The Living Daylights · Tomorrow Never Dies