A.P.C.

Minimalist Parisian label

A.P.C. stands for armored personnel carrier—a military vehicle designed to transport infantry safely across combat zones.

These vehicles provide protection against small arms fire and shrapnel while moving troops to and from battle positions.

The convoy included three A.P.C.s and two tanks.

denim

jeans

Casual denim trousers

unwashed · fade · whiskering · honeycombs · rivets · Butler · stretch · slim · break-in · stiff

brand

Parisian

Of France's capital

label · collection · designer · craftsmanship · garments · apparel · contemporary · sophistication · tailoring · showroom

French

Parisian

Of France's capital

insouciant · sophisticated · cultured · intellectual · artistic · European · boulevard

aesthetic

minimalist

One favoring bare essentials

neutral · monochrome · functional · streamlined · sleek · uncluttered · subtle · restrained · pared-down · effortless

Opposites
design aesthetic

A.P.C.Versace

Italian fashion house

Ed Hardy · Supreme · Gucci · Moschino · Dolce & Gabbana

price positioning

A.P.C.H&M

Swedish fast-fashion retailer

Primark · Shein · Forever 21 · Walmart · Old Navy

brand identity/cultural positioning

A.P.C.Supreme

Iconic streetwear label

Yeezy · streetwear · trendy · loud · conspicuous consumption

Familiarity
Top 1,000,000
Profile
Used worldwide · Concrete · Rated G