sales lead
Promising buyer tip
A sales lead is a person or organization identified as a potential customer.
Leads are the raw material of sales work—names and contact information gathered through advertising, referrals, or research, to be pursued in hopes of making a sale.
The marketing campaign generated over two hundred sales leads.
A lead becomes a prospect once initial contact confirms genuine interest.
- prospectPotential client or opportunity
- pipelineLong-distance fluid transport tube
- conversionAct of changing states
- cold callUninvited sales contact
- qualifiedMeeting necessary standards
nurture · first touch · CRM · outreach · follow-up · handshake · pitch · demo · contact · opportunity · decision maker · funnel · warm · referral · closing · chase · inquiry · appointment