road safety campaign

Driver education push

A road safety campaign is an organized effort to reduce traffic accidents and deaths through public education, awareness, and behavior change.

These campaigns target drivers, pedestrians, or cyclists with messages about specific dangers: The road safety campaign focused on drunk driving during the holidays.

Government agencies, insurance companies, and advocacy groups commonly run them.

Related

drunk driving · awareness · public awareness · billboard · PSA · helmet · pedestrian · crash · warning · slogan · visibility · reflective · high visibility vest · brake · children · school zone · poster · commercial

Opposites
public safety intent

road safety campaigndangerous driving

Unsafe vehicle operation

road rage · street racing

intervention type

road safety campaignroad construction

Building or repairing streets

Family

road, roads, roadway, roadways, roadside, roadsides, safe, safely, safety

Familiarity
Top 500,000
Profile
Known to kids · Used worldwide · Timeless · Everyday, not technical · Rated G