rhetorical strategies
Tools of argumentation
Rhetorical strategies are techniques used to persuade, inform, or move an audience.
The term covers a wide range of deliberate choices—appeals to emotion, logical argument, repetition, strategic word choice, analogy, questions posed for effect.
Writers and speakers deploy rhetorical strategies to strengthen their case or make their point memorable: Her essay relies on rhetorical strategies like anaphora and direct address.
- logosBrand identification symbols
- metaphorImplied identity comparison
- ethosCollective moral character
- common groundPoints of agreement
- counterargumentPoint challenging another's position
irony · logical reasoning · repetition · pathos · appeal to emotion · parallelism · rule of three · chiasmus · enumeration · hyperbole · tricolon · antithesis · voice · understatement · anaphora · refutation · devil's advocate · slippery slope
rhetorical strategiesplain speech
Unembellished verbal expression
unvarnished truth · information transfer · technical documentation