rage farming

Harvesting online anger

Rage farming is the practice of deliberately posting inflammatory content to provoke angry reactions, generating engagement and amplifying reach.

The term borrows from engagement farming—creating content designed to maximize interaction—but specifically targets outrage as the crop.

Politicians, pundits, and influencers rage farm when they make provocative statements calculated to go viral through indignant responses: Don't share that—you're just helping them rage farm.

Related

manipulation · astroturfing · culture war · polarization · hot take · exploitation · demagoguery · algorithms · misinformation · echo chambers · firestorm · psychological warfare · fearmongering · clickbait · witch hunt · inflammatory · virality · pile on

Opposites
discourse quality

rage farmingcivil discourse

Respectful exchange of views

good faith argument · reasoned argument · bridge-building · consensus-building · Socratic dialogue

Family

rage, farm, raging, raged, rages, farming, farmed, farms, farmer

Familiarity
Top 500,000
Profile
Used worldwide · Abstract · Negative · Rated PG